| |

Karen’s Hot Tips
for starting a business
Take
the plunge
Do it - don't just dream about it. Anyone can have a
great idea; it's about turning those ideas into reality.
There is never a right time, you're never too young or
too old. If you're dreaming about it, grab the
opportunity now. Sure it takes courage, but sometimes
you’ve got to take that leap of faith. Ask yourself –
what’s the worst that can happen and can you live with
the consequences? Now I’m not asking you to put
everything you own on the line – I’m big fan of taking
risks with other people’s money. But don't be afraid of
failure, you risk more than failure if you don't try to
turn your business dreams into reality; you risk not
achieving your potential in life.
Do
what you love – and the money will follow
Follow your passion. Great entrepreneurs are agents of
change. They want to make a difference and they want to
do it their way. Often the money is a side benefit –
albeit a very attractive one! Also, it makes sense that
if you are going to spend most of your life working, you
may as well do something you actually enjoy!
Work with the best
Surround yourself with the best people you possibly can.
If that means giving away equity, so be it. No one
person is capable of giving a growth business everything
it needs and a wise entrepreneur not only knows and
plays to their strengths, they know their weaknesses.
Communicate your vision with passion to enrol the very
best individuals – those with the experience, skills and
personal qualities that will compliment the team. Also,
if you are looking to secure funding, it’s a fact that
you are far more likely to get it if there is more than
just one of you.
Information is power
You don’t need to know all the answers – you just need
to know the right questions to ask. Getting good advice
is easy – virtually everything you need is out there on
the web. The links on my site should give you a good
starting point. Do you need to patent your idea? What
about trademarks? For general information, Business Link
is a good place to start. Networking and getting
yourself a mentor will help to fill in the gaps. Also,
do your research – check out the competition and find a
way to make your idea stand out.
Begin with the end in mind
Is this going to be a life-style business or is it
scalable ie can you build it up and sell it? If it’s the
latter, make sure you have a well-defined exit strategy,
especially if you are going to be looking for funding.
Investors will want to know if they are going to put
their cash in your business, how they are going to
realise a return from that investment.
Be
persistent
Many entrepreneurs succeed with very few qualities other
than pure bloody-minded persistence and sheer tenacity.
There will always be challenges and set backs. You must
be positive, because attitude is everything. You will
get knock backs, there will be obstacles. It's how you
deal with them that counts.
Be
flexible and adaptable
Persistence is all well and good you also need to know
when a change of tack is necessary. Even with the best
laid plans things rarely turn out the way you expect,
the successful business is one that remains responsive
to it’s customer’s needs.
and
finally....
Commit to your business 110 per cent. Make sure you have
a white-hot burning desire to make your business
succeed. I firmly believe that anyone can be successful
– the question is: how badly do you want it?

|
| |
Recommended
reading... |
| |
 |
| |
|
| |
 |
| |
...I'm featured in
both books! |
| |
|
|